FIFA president Gianni Infantino has said his organization is studying the possibility of launching its own cryptocurrency.
This week, Infantino appeared at the World Liberty Forum hosted at President Donald Trump’s Mar-a-Lago resort in Palm Beach, Florida.
The event was attended by heavyweights in the finance industry including bankers, crypto executives, U.S. senators and celebrities like Nicki Minaj and Kevin O'Leary.
The president's sons Eric Trump and Donald Trump Jr. were among the hosts of the event, which was also a showcase for the Trump family's crypto initiative World Liberty Financial.
Infantino posted a recap of his appearance on Instagram, touting FIFA's AI initiatives ahead of the 2026 World Cup that will "drive fan engagement, improve fan experiences, elevate global media distribution and broadcast, provide the 48 participating teams with additional match data, and further support the officiating of the 104 matches."
The FIFA president also mooted the idea of global soccer's governing body launching its very own crypto venture.
"We are also studying the development of a FIFA token and a FIFA coin — a real potential global currency serving 6 billion football fans worldwide," he said.
Following his appearance at the World Liberty Forum, Infantino headed to Washington, D.C. where he was in attendance as Trump convened the first meeting of his Board of Peace.
At the meeting, Infantino announced FIFA was planning a $70 million investment in Gaza to help rebuild the war-torn region.
The global governing body said it plans to build “a complete football ecosystem" including mini pitches, full-sized pitches, and academy and a national stadium.